By Allen Burt

Did you know that 50% of online shoppers would cancel their purchase if their preferred method of payment wasn’t available? (source)

Since the checkout can make or break your customer’s eCommerce experience, it’s important to choose the best payment gateway possible for your store and your checkout UX.

To be sure you’re making the right gateway choice, ask yourself these 3 questions:

1) How does this gateway enhance my checkout user experience (UX)?
Believe it or not, your payment gateway choice can actually improve your checkout process by eliminating some steps and speeding up the process. If you choose to integrate PayPal Express of Amazon Payments, you can auto-populate some of your customer’s information through the gateway’s API, making it closer to a one-click checkout.

And since the checkout is what determines if the sale actually goes through or not, making it seamless and easy is key. Making the checkout easy and painless makes customers not only more likely to buy, but more likely to return. And, increasing your customer retention rates by just 5% can increases profits up to 95%! (Bain & Co)

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