On May 29, 2024, Smokeland launched a new visual identity designed by Lakey, with support from ArtcoLab.
The branding brings clarity and character to the Smokeland name—bold typography, clean marks, and a flexible system built for both print and digital use. It’s designed to grow with the brand while staying grounded in its West Coast roots.
The result? Professional, approachable, and ready to roll.
More thoughtful brand work on the way.