On June 22, 2024, realtor Zach Lakey launched a new brand system designed by Lakey and supported by ArtcoLab.
The new identity features a clean, modern layout built for both print and digital—balancing approachability with professionalism. From logo to type to color palette, every element was created to help Zach stand out in a competitive market while staying grounded in trust and clarity.
It’s a smart system, designed to scale with his business—and look sharp doing it.
More personal brands built from the ground up, coming soon.