On May 29, 2024, Back 40 Forestry in Coeur d’Alene, Idaho launched a new brand identity designed by Lakey, with support from ArtcoLab.
The branding reflects the company’s connection to land, timber, and honest work—delivered through a clean, rugged design system built for trucks, signage, and everything in between. Think bold type, earthy tones, and a mark that holds up in the wild.
It’s branding with purpose—built to last, like the work they do.
More identity systems for hardworking brands coming soon.
