As of February 28, 2025, Big Wave Boba in Pismo Beach is rocking a new logo and refreshed branding—courtesy of ArtcoLab. Clean lines, playful curves, and coastal character all wrapped into one identity that feels just as good as your go-to drink order.
The new look keeps things friendly and recognizable while leveling up the brand’s presence across signage, packaging, and digital. It’s a modern refresh that doesn’t forget where it came from—still surf-inspired, still boba-forward, just a little sharper around the edges.
Branding is more than a logo—it’s how a business shows up. And Big Wave’s update gives it everything it needs to keep standing out in a crowded market (without shouting about it).