As of February 28, 2025, Big Wave Boba in Pismo Beach is rocking a new logo and refreshed branding—courtesy of ArtcoLab. Clean lines, playful curves, and coastal character all wrapped into one identity that feels just as good as your go-to drink order.

The new look keeps things friendly and recognizable while leveling up the brand’s presence across signage, packaging, and digital. It’s a modern refresh that doesn’t forget where it came from—still surf-inspired, still boba-forward, just a little sharper around the edges.

Branding is more than a logo—it’s how a business shows up. And Big Wave’s update gives it everything it needs to keep standing out in a crowded market (without shouting about it).

On June 22, 2024, realtor Zach Lakey launched a new brand system designed by Lakey and supported by ArtcoLab.

The new identity features a clean, modern layout built for both print and digital—balancing approachability with professionalism. From logo to type to color palette, every element was created to help Zach stand out in a competitive market while staying grounded in trust and clarity.

It’s a smart system, designed to scale with his business—and look sharp doing it.

More personal brands built from the ground up, coming soon.

On May 29, 2024, C Flow Solutions in Pismo Beach launched a new brand identity designed by Lakey, in collaboration with ArtcoLab.

The branding is streamlined and modern—built to reflect the company’s focus on clean energy and efficient systems. With bold typography and a versatile mark, the design works across trucks, gear, and digital platforms.

It’s branding built to move—clear, confident, and ready to scale.

More clean, functional design on the way.

On May 29, 2024, Smokeland launched a new visual identity designed by Lakey, with support from ArtcoLab.

The branding brings clarity and character to the Smokeland name—bold typography, clean marks, and a flexible system built for both print and digital use. It’s designed to grow with the brand while staying grounded in its West Coast roots.

The result? Professional, approachable, and ready to roll.

More thoughtful brand work on the way.

On May 29, 2024, Klean Crew in Pismo Beach rolled out new branding designed by Lakey, with support from ArtcoLab.

The updated identity is clean, bold, and built for visibility—whether on a van, uniform, or invoice. It balances professionalism with local character, helping Klean Crew stand out while staying true to its roots.

Simple, strong, and ready for work—just like the team behind it.

More brand systems for local businesses coming soon.

On May 29, 2024, Sol Seed rolled out a new brand apparel pack designed in collaboration with ArtcoLab. The pack includes custom graphics, apparel-ready marks, and a flexible design system that works across tees, hats, and whatever comes next.

The vibe is clean, earthy, and built for everyday wear—reflecting the brand’s roots without overcomplicating the message.

It’s more than merch—it’s brand identity you can put on.

More wearable design systems coming soon.

On May 29, 2024, Back 40 Forestry in Coeur d’Alene, Idaho launched a new brand identity designed by Lakey, with support from ArtcoLab.

The branding reflects the company’s connection to land, timber, and honest work—delivered through a clean, rugged design system built for trucks, signage, and everything in between. Think bold type, earthy tones, and a mark that holds up in the wild.

It’s branding with purpose—built to last, like the work they do.

More identity systems for hardworking brands coming soon.